Why the Name Booked & Banked?

As a marketing expert who specializes in launch content, there's a huge difference in business booked vs business banked. By the way booked business is business under contract that you haven't received payments for yet and banked business is business where the cash has been received.

So why name the shop that? Because marketing helps you get clients and whether or not the payment has been received is irrelevant. Our job is to teach you how to get paying clients.

Every resource in this shop is meant to help you grow your business and build your brand. We primarily help high-ticket service providers and coaches because there is a major gap with marketing information and support for this group.

Every marketing resource, training, program, and course is always geared towards people selling things that require a high volume of customers and the price point is usually cheap enough where the sale is easy.

But for my high-ticket sellers, we have our work cut out for us! That's why this shop exists.

Ivy League Learning Experience

The Booked & Banked™ Shop was created to give online service providers and coaches accessible, Ivy League quality marketing courses and resources that will help you attract and convert aligned, qualified leads for your high-ticket and premium offers.

We prefer profit over popularity and teach you to market intentionally, because your time is limited and your team is lean. Our focus for the shop will be in the marketing areas of email, social media, virtual experiences for lead generation, and branding.


Here at The Business Branding Academy® we serve a learning experience in a martini glass full of impactful, digestible, and actionable courses. And neat on the fluff.

MEET LATESHA

UNOFFICIALLY: A HIGH-ACHIEVING CORPORATE DROPOUT WHO DECIDED CORPORATE WASN'T ENSURING HER FINANCIAL STABILITY AS A WORKING MOM, SO SHE CREATED HER OWN AS AN ENTREPRENEUR

Officially, she's a marketing veteran that's been in the industry since 2006. Latesha is also a serial creator, proud entrepreneur, and owner of Atelier Latesha™ and The Business Branding Academy®.

It's her core mission to help female entrepreneurs build and leverage their brand authority online using strategic video content so they can confidently sell their services and coaching programs at a premium price point.

She has been featured in Forbes, BlogHer, Atlanta Tech Edge, GPB Radio, Authority Magazine to share her experience with technology, asking for more money, branding, and entrepreneurship.